Firstborn Multimedia, who design interactive and print media as well as websites for such clients as Victoria's Secret, Calvin Klein, Madonna, and many more celebrated their tenth anniversary last week at the elegant and stylish Xchange. The attendees were in great spirits, particularly president and founder Michael Ferdman, who was surrounded by his talented and creative staff as well as loved ones and clients. Congrats to all - your work is brilliant (take this particualry from a guy who's tried to do this stuff on his own), fashionably edgy, and attention grabbing - which is undoubtedly why you've carved your way into your vast client lists' hearts in such a competitive market. Kudos, and hat's off to what is undoubtedly the first of many decades to come!

The Xchange venue was envigorating and attractive, in a converted warehouse in West Chelsea - overlooking the Hudson River. Staffed by professionals who sure know how to make a party swing, guests' reception was provided by the charming ladies at left. We made this shot by backlighting them with a radio-triggered strobe, taking advantage of the architecture. . .and pulling them away from their duties for a few minutes. Hopefully, no one slipped in past their direction, as they made sure guests made it to the bar and freight elevator that waited to greet guests further.

A few red gels and off-camera strobes helped us photograph the enticing and energetic DJ Eve, pictured at left, who entertained the NYC party even though it wasn't exactly around the corner from her U.K. home. Her repetoire and song list were incredible, and the crowd couldn't help but dance to the beats and rythyms she mastered from her boards. She was also great for the camera, knowing how to work it - a special thanks to that, Eve, as that allowed more than a few keepers!

With a caricature artist atop a ladder with a birds'-eye view of the party, the night went off without a hitch our lenses could spot. The sushi bar and foods served were impeccably prepared and delicious (so they say - did I remember to eat?), and the Perfect Ten cocktails - in honor of the date - were definitely well-receicved (I may have remembered to try one of those around 10:30 - thanks Luba!).

All-told, a fun night with a fun bunch. Special thanks to everyone at Firstborn who cooperated with the prying eyes of the Nikons, and of course to Michael for having us - congratulations, may the best be yet to come!