Talkin' Photoshop, the tool behind-the-scenes: We were asked by a Dallas law firm to photograph one of their satellite attorneys here in NY, then place her into an image of their Texas offices to join her larger team on the website and marketing materials. Then for Proactive's heart monitor we hooked up a willing participant (thanks, Linds) to get a screen that illustrated an accurate display, photographed it in the dark at the appropriate exposure, then dropped it in for the final catalog image. And lastly the set designers for FX put together a beachy scene which we photographed on a white photo set, then dropped it into a sandy background. Sometimes I don't know if I can pull it off, so we send the images out to a professional retoucher. Either way, the client is getting what they asked for!